Comms is transforming fast.
Make changes that count.
Modern Edge is an independent consultancy helping comms and marketing teams do better, more impactful work through smarter application of digital and AI. Deep experience, delivered directly, with solutions built around what you actually need.
Proven at the highest level
Two decades at the world's leading agencies has shaped a deep understanding of the pressures, the politics and what works in practice.
Focus on what actually works
Straight-talking and grounded. The focus is always on practical progress, not what looks good on paper or what's easiest to recommend.
Designed around what you need
No standard engagement model. Whether large and complex or focused and fast, the work is always shaped around your specific situation.
Technology powers change.
People deliver it.
As founder of Modern Edge, my work has always lived where comms and technology meet. Two decades of building and leading digital teams across the world's leading agencies has shown me that success is as much about the channels and tools as it is the people that use them.
AI has made that truer than ever. That's why, since early 2023, it's been a core focus. Not a separate specialism but woven into everything from narrative building and content engines through to analytics, workflow design and global transformation programmes.
Modern Edge exists to bring all of that experience directly to the organisations and teams that need it.
"James has the rare ability to combine strategic depth, an instinct for how people and organisations work, and a talent for getting things done. Working with him is always worthwhile." CEO, Global Communications Agency
Let’s talk
If you're working through a communications or digital strategy challenge, exploring AI integration or navigating organisational change, I'd welcome a direct conversation.
If you’d prefer to book time directly, you can do so via Calendly.